I’m creating a new space

Social anthropologist, PR consultant or blogger?

As a creative I feel I wear different suits everyday. I’m the anthropologist Alejandra Cerda, I’m the PR consultant Alejandra Cerda, I’m the photographer Alejandra Cerda, I’m the radical feminist Alejandra Cerda – but most of all - I’m all of them. All of the different personas are the same, it’s me.

When I started blogging about organic skincare and sustainable lifestyle I had no idea what was actually sparked in me. I now can see that a lot of my creative decisions stem from that little blog I started 5 or 6 years ago.

Today I run the edgy yet consciously creative agency Mad Luck, I do videos and I blog about sustainability, minimalism and creativity. Always with a critical eye and vision of an equal society.

I hope to continue to be an inspiration for everyone interested in aiming towards a sustainable lifestyle and interested in feminism and anti-racism, to me these are all connected.

Feel very welcome! <3